Is AOL Perfuming the Pig or Moving the Needle?
A New Logo Might be Expensive, But It Alone Isn't Transformational FULL ARTICLE
Can James Finkelstein and Lachlan Murdoch Save Nielsen's Trade Titles?
Pluribus Capital Management Close to Deal for Billboard, Hollywood Reporter, Adweek Group FULL ARTICLE
How Electronic Hamsters Became the Hottest Toy This Holiday Season
Thanks to Early Buzz from a Promotion-Driven Campaign, Zhu Zhu Pets Are Selling Out Everywhere FULL ARTICLE
JetBlue and JWT Parting Ways
Agency Describes Split as Mutual FULL ARTICLE
This Week's Print Issue
Does the Industry Need Big Digital Agencies Anymore?
Production Shops Go Directly to Clients in a Threat to Middlemen MORE
MediaWorks
Association of National Advertisers Join Protest of Nielsen's Metric Switch
Disagrees with Measurement Firm's Decision to Drop Live Local TV Data FULL ARTICLE
Must Weep TV: Bringing Ma, Pa and Biological Child Together
Media Reviews for Media People: ABC's "Find My Family" FULL ARTICLE
The Media Guy
What Does Black Friday Even Mean Anymore?
Dumenco's Trendrr Chart of the Week FULL ARTICLE
Digital
Hulu's Massive Traffic Bump? Thank ABC, New TV Season
Viewing Follows TV Patterns as Site Nears Fourth-Quarter Ad Sell Out FULL ARTICLE
Calculating the Tim Armstrong Premium as AOL Goes Public
He's Riding a Wave of Goodwill, but Will Investors Bet on a Rookie CEO? FULL ARTICLE
DigitalNext
The Coming Darwinism of IPhone Apps
There's an App for That -- for Now FULL ARTICLE
Behind the Redesign: Virgin.com Mixes Social Activity and Lead Generation
Rokkan Talks About Redesigning Richard Branson's Corporate Site FULL ARTICLE
CMO Strategy
In His Nike Work, Dan Wieden Is the Prototypical CCO
An Excerpt from Grant McCracken's Forthcoming 'Chief Culture Officer' FULL ARTICLE
Can You Predict Successful Innovation? You Bet You Can
Hit New Products Aren't the Result of Just Luck or Creative Genius FULL ARTICLE
TalentWorks
Do You Have What It Takes to Dodge Layoffs?
Five Questions for Organization Consultant and 'Survive Downsizing' Author Donald Minnick FULL ARTICLE
Small Agency Diary
We Still Have Plenty For Which to Be Thankful
If Nothing Else, This Year Leaves Us With Perspective FULL ARTICLE
The Big Tent
How Black Friday Can Be Brown Friday
A Checklist for Winning Over Hispanics This Holiday Season FULL ARTICLE
News
Coca-Cola Lays Out Its Vision for the Future at 2010 Meeting
Plans to Connect With Consumers Via Operational Marketing and Social Media, Focus on Multicultural Efforts FULL ARTICLE
Branson Says Competing Airlines Should Start From Scratch
Virgin Atlantic President Tells Ad Age He Hopes Rivals Don't Learn From His Success FULL ARTICLE
What Landing Cadbury Would Mean for Kraft, Ferrero, Hershey
Outcome Could Decide the World's Confectionary Leader FULL ARTICLE
AT&T Strikes Back at Verizon With Its Own Comparison Campaign
Luke Wilson TV Spot Ranks Providers Side-by-Side FULL ARTICLE
Agency News
Reckitt Benckiser Consolidates Media Buying with Havas, Publicis Shops
$1.3B Account Includes Powerbrands Such as Lysol, Woolite, Calgon FULL ARTICLE
Farfar Co-founder Nicke Bergstrom Joins Mother, New York
Scandinavian Creative Adds Digital Clout to Agency's Growing Mix of Marketing Services FULL ARTICLE
Bloomberg Seeks Agency for Global Branding
New Owner of BusinessWeek Looks to Raise Awareness of Media Properties Beyond Terminals FULL ARTICLE
Global News
A Pair of Advertising Pros Win Peparami's Crowdsourcing Contest
Their Ideas Will Become a Print and TV Campaign for the Unilever Brand FULL ARTICLE
Beiersdorf Gives Makeover to Chinese Hair Care Brand
Slek Campaign by Draftfcb and Carat Features Chinese Actress Kitty Zhang FULL ARTICLE
Pop-Up Retail Goes Mainstream in the U.K.
Unilever, Cadbury and HMV Use Temporary Tactics For Holiday Season FULL ARTICLE
Madison+Vine: News
Marketers Hop on Augmented Reality Bandwagon to Promote 'Avatar'
Will Efforts by Coke, McDonald's to Plug Fox's Much-Anticipated Movie Finally Take Nascent Tech Mainstream? FULL ARTICLE
Adages
Tipsy Turkey Brought to You by Georgi Vodka
How Your Thanksgiving Features Are Made FULL ARTICLE
GoodWorks
'Giving Thanks': Helping the Hungry
Mediaspace Sends Out Food-Bank Starter Kits in Place of Gift Baskets FULL ARTICLE
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